Book Reviews Of “Made To Stick” and “Tapped Out”

The following is a compilation of two brief book reviews.
Made To Stick

This book attempts to deconstruct why some ideas tend to stick (i.e. become viral) by giving you examples of sticky ideas and why they were effective. Tips include:
Mysteries are powerful, Cialdini says, because they create a need for closure.
[…]
Curiosity, he says, happens when we feel a gap in our knowledge. Loewenstein argues that gaps cause pain. When we want to know something but don’t, it’s like having an itch that we need to scratch. To take away the pain, we need to fill the knowledge gap. We sit patiently Read More

Source: Return of Kings

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