La Moradita: Epic Marketing FAIL in Peru

Expat Chronicles
Inca Kola’s “La Moradita” has been an epic fail in Peru.
One comparison is New Coke. In 1985, Coca-Cola had been waging a bitter battle with Pepsi during the Cola Wars of the 70s and 80s. Pepsi is sweeter while Coca-Cola has an acidic aftertaste. They removed the acidity for New Coke. Despite the overwhelming preference for New Coke in focus groups, an ugly, public backlash ensued. Maybe Southerners did not want their signature drink changed, or maybe consumers liked the acidity. The company launched “Coca-Cola Classic” alongside New Coke. As a young boy, I learned to look for “Classic” Read More

Source: Expat-Chronicles

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