Determining The Value Of Intangible Benefits

How do smartphone manufacturers convince customers to buy their products instead of the identical products of their competitors? How do universities convince students to attend their classes when cheaper schools abound? How does the military retain troops when safer, better paying careers exist? The answer to all these questions is with the marketing of “intangible benefits.”
Intangible benefits are the things we cannot assign numerical value to. They are how Android and iPhone, Xbox and PlayStation, Coke and Pepsi prey on the brand loyalty born from your cognitive biases. They are what convince thousands of teenagers every year to begin Read More

Source: Return of Kings