Why You Must Always Ask “What’s In It For Me?”

The manosphere is loaded with abbreviations that fly over the heads of common folk. “NAWALT” (Not All Women Are Like That), “MGTOW” (Men Going Their Own Way), “AFC” (Average Frustrated Chump), and “SMV” (Sexual Market Value) are some of the most common examples.
However, few are familiar with “WIIFM” or “What’s In It For Me?” In the form of a rhetorical question, it’s the concept of taking charge of your desires and goals by aggressively following the best incentives to achieve those goals. You must do this while not being taken advantage of or pushed around by a third party.
Understanding Incentives
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Source: Return of Kings